The Design Task

As part of my application a design task was needed. It was to redesign the ‘above-the-fold’ section of the Medicspot Plus landing page (as shown)

I needed to Briefly explain the process and reasoning for design choices.

Planning

My first approach to this design task was to analyse the current Medicspot Plus landing page and brainstorm my ideas.

There were a few things which stood out to me and allowed me to ask questions of why? For example the shapes behind the woman, could I potentially experiment with having no other shapes behind the object etc.

There were a few things which worked well in my opinion for example the engaging copy and the CTA which stood out. I love how the testimonials were displayed and I could maybe incorporate that into my designs.

When I was designing as I would refer back to this and question my decisions.

Final Design

Reasonings (1/4)

I wanted to emphasis the convenience and probably one of the main reasons why people would use online GP which is how quickly it can be done. This is a reason to why I had used the brand colour on the word ‘Minutes’ along with it being underlined.

The underline gives it more emphasis and gives it more of like a GP look as it looks like it has been done by a pen. Doctors etc. make many notes and underline a lot hence why I had made this choice.

I was deciding between two colour choices, both of which are in the brand colour palette. I loved how the teal looked and stood out but with the other elements of the banner it did not sit right as a lot of blue was used so a darker shade of blue stood out more while matching the rest.

Before

After

Reasonings (2/4)

One of the goals I wanted to achieve when making this graphic was that I wanted to show what Medicspot is and what they actually do rather than just a female smiling not looking at the camera. This is why I had chosen this image as the lady is pointing at her phone which visualises the copy on the left when it is talking about the phone. Along with the other elements it tells a story which potential customers/patients can understand.

The image of the lady on the left was the original stock image which I had found, after making the graphic I knew that this did not work and I could maybe change the colours of the lady.

I had used the yellow accent colour in the brand to change her hat (photoshop) . I also wanted to make this more neutral and not use the blue for her jumper as there would be no contrast. This is a reason why I made her jumper into a white/light grey colour. I felt like this had worked a lot better and matched the brand a lot more.

Before

After

Reasonings (3/4)

I loved the idea of using the testimonials but to make the image more warmer and more human centric (which is what health care companies should do in their brand), I added thumbnail of a patient and a doctor.

I wanted to emphasis that appointments etc. can be made on the phone which is why I added the appointment graphic with a time to show what Medicspot actually do.

I thought that adding these would bring more of a human touch and depict a customer/patient journey for potential users.

The reason I added the icons to the graphic was because it looked quite empty and wanted to add something which would also have meaning. These icons which I used has connotations of appointment and health therefore relating to the medicspot brand. It also allows users to recognise the brand and increase trust into Medicspot.

Reasonings (4/4)

Adding all these elements together I thought worked very well especially with the minutes being highlighted, it adds a lot more trust and allows users to see what the convenience is with Medicspot.

With the current design, I thought that the bottom of the banner was quite static and did not flow as well. This is a reason to why I added the waves at the bottom of the banner as this flows a lot better (no pun intended!). When potential patients visit the website they are automatically attracted to the banner through the graphic and the wave making it more likely for them to interact with the CTA.

Paid Social Campaigns

I had the responsibility of coming up with fresh new ideas and creating assets for paid social campaigns. I did a lot of different versions to see what would work and would not work this a reason to why I did A/B testing. I tested things such as product faced images, stock images, videos, copy, colours etc. This is something I am proud of as I had gotten over 500,000 impressions for these assets.